Promotional products are an extremely effective tool for increasing brand awareness for your business. The right product can provide a huge number of impressions on a regular basis. The great thing about promotional products is that they can leave a lasting impression, especially if it's an item that your consumers can use every single day.
For example: A pen, usb stick, blue tooth speaker, phone cover. These products can keep your business "top of mind" and are a daily reminder for consumers about who you are and what you do.
There are many different types of promotional products, but some of the most popular ones we see at agogo HQ are simple items like Hats, T-shirts, Pens, Water bottles, Key-rings and Stubby Coolers. All of which can be customised with your business's logo, designs and contact information.
If you're looking for a way to increase brand awareness and reach more consumers, then promotional products are a great option to consider.
If you've ever been to a business event or trade show there's a good chance you left with some kind of branded cup, pen, lanyard or wrist band from the stalls you visited. In fact, according to the Australasian Promotional Products Association (APPA), 88% of people who received a promotional product in the past 12 months recall the advertiser's name.
That's why businesses of all sizes, from local cafes to giant tech companies, invest in promotional products as a form of marketing. Not only do they provide a way to get your brand in front of potential customers, but they can also create goodwill and help to build loyalty among your current customers.
Not to mention, a great way to create brand advocacy within your community. When people LOVE a brand or business, they want to tell others. They want to show people how much they love that brand by wearing a T-shirt, Hoodie or Tank Top with that brands logo on the front.
This kind of exposure is priceless.
What are the benefits of using promotional products for your business:
- They provide a high level of exposure - Studies show that the right promotional product can provide an average of 8 impressions per day, per person. That's a lot of potential exposure for your brand!
- They're memorable - When people receive a promotional product, it's often because they've interacted with your business in some way. This means that they're more likely to remember your brand and what you do.
- They help to build loyalty among customers - promotional products are a great way to show your customers that you appreciate their business. They can also help to build loyalty among customers and encourage them to return in the future.
- They're a great way to show off your brand personality - One of the great things about promotional products is that they can be customised to reflect your brand's personality. This helps to create a stronger connection with your target audience.
- They're a great way to reward customers and employees - promotional products can be a great way to reward customers for their loyalty or employees for their hard work.
- As mentioned above, one of the most effective ways to use promotional products is to use them as a way of generating more exposure at events and trade shows. This is a great way to get in front of potential customers and make a lasting impression.
However, if you're looking to make a great FIRST impression, a branded mug, pen, hat or T-shirt may just be the perfect way to start a new conversation with a potential customer.
And last off (and one of our favourites) promotional products can also be a great way to show your customers and employees that you appreciate their business and the work they do. A lot of companies are now spending BIG money on promotional "SWAG" for their employees as a way of giving back and saying thanks.
agogo specialises in bulk order B2B screen-printing, DTG and embroidery and are leading the way when it comes to fully customised promotional merchandise.
If you're looking to promote your business, have an event or tradeshow scheduled for 2022 or you're simply searching for a unique way to thank your team using branded promotional products, please don't hesitate to reach out!
