HAPPY NEW YEAR!
agogo turns one this month and as we head into the new year we're taking a look back at some of our most popular promotional products of 2021 and round up our picks for the new year ahead.
Branded Face Masks:
For obvious reasons we saw a rise in the popularity of branded face masks in 2021, as people became more mindful of their health and the spread of Covid 19. Many industries were required (at one point or another) to wear face masks at work or when dealing with customers face to face.
We began noticing a trend with some of our larger clients (500+ employees and staff) who wanted to use reusable masks as a way to promote their business. Decorated with their logo and a message, these reusable masks made for a fun, unique way to engage and market to their target audience.
Promotional Drinkwear:
Promotional drinkwear is a great way to get people to think about your brand when they're out and about enjoying the sun, socialising or at the gym for example. Drinkwear falls under that category of "Items people use every day" which is an incredible opportunity to give your brand a huge boost in visibility long-term.
Every day promotional items are what we consider to be the "sweet spot" when it comes to advertising your business and is one of the best ways to keep your message and branding "top of mind" .
We've seen a big increase in the amount of clients adding customised bottles, keep cups and tumblers to their promotional orders in the last 12 months and we anticipate this trend to continue throughout the year.
Eco - Friendly Products:
According to new research, 9 in 10 Australian consumers are more likely to purchase ethical and sustainable products with the survey also revealing that 85 per cent of consumers want retailers and brands to be more transparent about the sustainability of their products.
It's no surprise that we've seen an increase in the amount of people (and businesses) trying to do their bit to help the planet. Last year we saw a big demand for items that were biodegradable, recyclable, reusable and sustainable.
It's important to note that eco friendly products are not just for a specific industry, they can work for any business. We've seen a big increase in local businesses looking to create eco friendly promotional products for their staff and customers.
The use of bamboo, organic materials, and recyclable plastics has become extremely popular in the last 12 months. This also includes promotional products that can be used for a longer period of time.
We've noticed a demand for items that can be used for more than just a single purpose. For example, water bottles, tote bags, phone cases, usb drives, key-rings and pens.
Branded Tote Bags:
Tote bags have become a huge hit in the last 12 months. With their stylish look and practical nature they're perfect for any age group and industry. And with a large amount of shoppers looking for eco-friendly items as we mentioned above, tote bags are an ideal promotional choice for any local business or large corporation looking to do their part for the environment too.
If you're looking to promote your product, service or company, there's no better way than with a customised tote bag. They're cheap and easy to sell (or hand out as a freebie) and with a range of colours and sizes to choose from, you can rest assure your tote bag is one of a kind.
Promotional Tech:
Technology is a big part of everyday life and as we see advancements in technology every year, we see a rise in the demand to purchase branded tech items from some of our favourite local businesses and brands.
Every few weeks throughout 2021 we saw more and more clients adding promotional tech items to their promotional orders with branded usb drives, speakers, chargers, ear phones and phone cases being some of the most popular items.
These items are a great way to move away from your more traditional items like pens, key-rings and bottle openers. It's also a great way to tap into a younger "tech savvy" audience and promote your brand or business to a new generation.
So, there you have it!
5 Trending Promotional Products from 2021 that we think will be an even bigger success for your brand or business in 2022. Keep these takeaways in mind next time your looking to put in an order from agogo!
Cameron Laing,
Promotional Director | agogo
